thermwise 2024
CREATIVE | video, audio, digital, social
ROLE | concept, copywriting, production
RESULTS | Post-campaign, home energy plans were scheduled 3+ weeks out and engagement on the ads was through the roof (over-indexing by 86%). An annual results survey showed the following:
- 7 in 10 people were aware of the ThermWise campaign
- Half of Utah residents were aware of specific rebates offered through the ThermWise program
- Half of Utah residents tried to save money on their gas bill by implementing measures in their home
- 1 in 4 planned on bringing Dominion Energy into their home this year for a Home Energy Plan to see how much they could save on gas bills
