hi! i'm jen.
One of the most profound things a creative director ever said to me was, “Look at all these people – this whole crew, talent, everybody – they’re all here to take something that was in your brain and bring it to life.”
Take a stroll around my site and you’ll find a few things that began as 3:00 a.m. scribbles in a bedside notebook. Briefs that I couldn’t shake loose until the headline was just right. Concepts that willed their way through the gauntlet of reviews, revisions, and rewrites.
And there’s plenty more where these came from. I thrive in every phase of the creative process and can take just about anything from strategy to delivery. If something doesn’t work, I’ll keep at it until it does.
Good thing because something else I heard from a CD was, “That copy messes up the design, get rid of it.”
So, you know. You win some, you lose some.