suwa
BRIEF | Way back when this campaign launched, environmental activism was the stuff of fringe groups and hippies.
Get citizens of the great state of Utah
Who give a flip about preserving nature
To want to do something to help
By warning them of the fragility of Utah’s wilderness
IDEA | Use the medium of audio and the art of sound to momentarily transport listeners to wild, undefiled spaces and to remind them why they’re worth saving.
CREATIVE | audio
ROLE | concept, copywriting, production