heredigene
BRIEF | Let's convince 500,000 people to give a small bit of blood to help change the future of the human race, nbd.
Get teachers, grandmas, babysitters, construction workers, musicians, bodybuilders, flight attendants, Uber drivers, servers, otolaryngologists–you get it, everyone and anyone
Who want the 411 on their DNA
To volunteer for the largest genetic study of its kind in the U.S.
By snapping them to attention and compelling them to take action
IDEA | Serious diseases don’t play nice. Sometimes, they even mark their territory, leaving permanent reminders that they were there. We want to bravely and boldly display the aftermath–the raw and real battle scars that real people live with after a serious illness. These are survivors. They are warriors. And they are determined to keep their loved ones from suffering their same fate. And by inspiring participation in the study, now there's hope that they can.
CREATIVE | video, digital
ROLE | concept, copywriting, production, post-production
Multiple award-winning campaign including MUSE and Telly awards
