dominion energy
BRIEF | Ahhh…fall. The magical season of pumpkin spice everything, sweater weather and furnace inspections.
Get anyone who doesn’t live in a van
Who hasn’t kept up on home maintenance
To schedule a furnace inspection
By reminding them that fall is the time to prepare for winter
IDEA | When you’re confident that your furnace is safe and efficient, you’ll be confident in other areas of your life. A successful execution of this concept relied on casting just the right main character who was dorky, not douchey and endearing, not icky. We think we nailed it.
CREATIVE | video, audio, print, digital
ROLE | concept, copywriting, production
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