cyprus credit union
BRIEF | We know teens want money. But do we know that they know about money?
Get teens and their, ugh, super embarrassing parents
Who want to develop financial literacy from an early age
To open a teen checking account
By offering an incentive to earn up to $200, no cap
IDEA | Mastering a skill takes practice and experience. Whether it’s learning to play an instrument or balance a checkbook. Using an absurd scenario, this humorous concept demonstrates that developing financial skills can help teens (and mom and dad) feel prepared and confident with money now – and in the future.
CREATIVE | video
ROLE | concept, copywriting, art direction, production, post-production