centura health
BRIEF | What do you do when you get a chance to work with an NFL superstar? Well, duh. You say heck yes.
Get Coloradans/Coloradoans (take your pick)
Who dig healthcare and football
To develop an affinity for both Centura and the Broncos new QB
By unveiling their new partnership and shared initiatives
IDEA | Create a two-minute spot to kick off the 2022 NFL football season. Knowing it had a prime pregame or 1st quarter placement, we wanted to appeal to the hardcore football viewership yet still stay true to the Centura brand. Featuring real caregivers doing their healthcare thing juxtaposed with football-related copy and a surprise appearance by Super Bowl champ Russell Wilson himself, it was a winning combination that showcased a whole team of MVPs.
CREATIVE | video, audio, digital, OOH, transit
ROLE | concept, copywriting, production